Complete this template for your own company and then for your competitors. Excel Word PDF. By grading competitors on value proposition, content strategy, and funnel efficiency, you can derive an idea of how successful companies are in their marketing strategies.
Use Excel formulas and your scores will automatically total and appear on a heat graph. Particularly if you must present your findings to stakeholders throughout your company, certain additions can expedite conveying your message:. Try the following PowerPoint template for company presentations.
The template provides tips for explaining the purpose of an analysis to non-marketing team members and leaves room to discuss factors in the competitive landscape, environmental pressures, and much more. Competitive analysis CA — sometimes called competitor analysis — is a vital process to help businesses stay on the cutting edge and anticipate market changes that they can use to their advantage.
Competitive analyses, which should be conducted periodically, can help you strategize and plan for company growth by discovering opportunities and threats. From a media strategy perspective, the analysis of competitor collateral is essential for launching effective SEO-driven campaigns. SEO analysis reveals what keywords and approaches work, both for you and your competitors, and which campaigns should receive focus.
An analysis of competitors helps you to better serve customers. By understanding what customers think competitors do well, you can craft a value proposition for your own company that allows you to shine in the marketplace. Competitive analysis puts a spotlight on the strengths and weaknesses of competing organizations as well as your own. A detailed review helps uncover potential opportunities. Most significantly, though, you must actually use the collected data in your new campaign to reap the benefits.
Otherwise, competitive analysis is just an exercise. Templates may have a specific focus. CA templates generally include the following sections:. You can combine this information into customer personas. Target audience information prepares you for when customers leave your competitors.
SWOT Analysis :. Visit competitor locations, talk to their customers, look at printed collateral such as brochures, form mailers, trade shows, newsletters, and bulletins , and talk to your competitors. The following list includes some of the main methods for finding company information:. Very few, if any, businesses can excel today without some social media presence. Consider these tips when reviewing social media strategy:.
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Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. Try Smartsheet for free, today. Get a Free Smartsheet Demo. In This Article. Give me access. Template Highlights. Template Preview Preview the text content for this template. What is a competitive analysis?
A competitive analysis helps you to define a strategy for your organization by assessing your strengths and weaknesses and those of other companies in your market. It is an essential step in starting a business and continues to be important throughout the life of your organization. Is this template free? Free as a bird! Just enter your contact information in the form on the right, and you can instantly download this template along with all the other templates in this collection! Related business templates.
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For Professionals. For Enterprise. For Nonprofits. For Classrooms. More Categories. Your business will always have competition. How to create a competitive analysis report jump ahead to each section : Start with a competitor overview Conduct market research to uncover customer personas and industry trends Compare product features in a feature comparison matrix Summarize your strengths and weaknesses with a SWOT analysis Show where you fit in the competitive landscape Use a competitor analysis template for a professional look and feel The level of detail you include in each section of your competitive analysis report will vary depending on the stage of your business growth and your goals.
Start with a competitor overview A strong report shows exactly what a company must out-compete to be successful. Compare product features in a feature comparison matrix The feature comparison is arguably the most important part of the competitive analysis. Here are some questions to kickstart your SWOT analysis: Strengths: What are we doing really well in terms of marketing, products, sales, branding, technology, etc. Weaknesses: What are we struggling with? What has recently changed in our business or the market?
Threats: What is our biggest competitor doing much better than us? The most popular way of doing this is to identify the two dimensions that are most important for being competitive in your industry and plot them on a matrix, like this one from the Boston Consulting Group: And this one from G2 Crowd which looks at market presence and customer satisfaction : You may want to focus on where you fit in the market landscape based on your own biggest strengths and weaknesses, or the biggest threats and opportunities you identified in the SWOT analysis.
Here are a few report design best practices to keep in mind when designing your competitive analysis report: Start with a competitive analysis report template Keep core design elements like colors and fonts consistent Use visuals to summarize important information and keep your audience engaged 1.
Start with a competitor analysis template The quickest way to lose the confidence of your stakeholders is to present a messy, amateur report design. Keep core design elements like colors and fonts consistent If you take a look at the competitor analysis template below, you might notice that the designer has switched up the layout from page to page, but many of the other design elements are kept consistent.
Here are a few quick guidelines for keeping important design elements consistent: Use the same color scheme throughout your report with one highlight color to draw attention to key takeaways and important numbers Use the same font styles for your headers, subheaders, and body text with no more than font styles per report Use the same style of visuals throughout your report like flat icons or illustrated icons… but not both GET THIS TEMPLATE 3.
Use visuals to summarize important information and keep your audience engaged The challenge with a competitive analysis report is that you collect heaps of background research, and you have to condense it into a brief report that your client will actually read. And written summaries will only get you so far. Conclusion A competitive analysis will allow you to think up effective strategies to battle your competition and establish yourself in your target market.
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